Keyword Research & Recommendations

Keyword research can be conducted through a variety of tools that we’ll discuss in more detail below, but the main goal is to find the right search terms that have intent aligned with your business’s content and offerings, along with decent search volume.

In addition to search volume, other keyword metrics may be helpful when conducting research and prioritizing which keywords to target, such as

• Cost-per-click (CPC)
• Competition level
• Your own site authority.