Local SEO

The way you conceptualize and market your type of local business will be based on the Guidelines for Representing Your Business On Google. Your Google My Business listing is the most important listing you build for your company; failure to comply with Google’s guidelines can result in ranking failures and even listing takedowns. To play it smart, you must be able to see your business the way Google does and follow the appropriate guidelines.

If your website loads quickly, has a sensible structure, renders properly on all devices, features high-quality content, is free of malware or other malicious elements, and is easy for people to use, you’re meeting basic quality goals. No amount of marketing can make up for poor UX (user experience) on your website.

You must also understand that local SEO consists of everything traditional SEO does, plus geography. In other words, local business websites don’t just focus on keywords about products, services, and topics; they also highly feature terms relevant to the cities in which the business serves.

The moment any local business steps onto the web, it becomes a publisher. Your communications with consumers may include the basic text content of your website, a blog, video or image content, owner responses to reviews, and social media participation. Everything you publish should engage customers and expose them to your brand. Search engines not only measure content quality, but also the way in which users interact with content, meaning the content you produce should result in high levels of user engagement.